who
We Are

We’re a brand agency that brings together strategy and creativity. Our 12-step process, 12-Core team, and 12-client-per-cluster philosophy ensure focus, exclusivity, and results.

Every success story starts with 1 Big Idea—ours was to combine 2 Powers: creativity and strategy. Together, they form the number 12—our symbol of completeness, harmony, and systematic success. At 12 Clients, we believe in brands that are built, not made. We work in exclusive clusters of 12 clients at a time, led by 12 core talents who channel their creativity and strategy through our 12-step process to help purposeful brands thrive. Just like the harmony of 12 musical notes, we compose ideas around the 12-hour clock to craft timeless brands with purpose and distinction.

HOW
DO WE WORK

A 12-step methodology ensures no detail is left behind—from listening to thriving.

Here are the 12 Steps we work with to ensure every project is a success story:

1. Listen: Understand your story and vision 2. Research: Study the market, trends, and competition 3. Strategize: Map a plan tied to goals and metrics 4. Imagine: Generate creative, strategic concepts 5. Create: Build brand assets, campaigns, and visuals 6. Refine: Polish details to align with your core essence 7. Collaborate: Co-create with you through each phase 8. Execute: Deliver campaigns with precision 9. Engage: Activate audiences online and offline 10. Measure: Track performance and impact 11. Optimize: Adjust based on data and feedback 12. Thrive: Empower your brand to grow and endure